(Kr) Del Taco's new tag line is "Unfreshing Believable." So nobody, not one person involved in that campaign, thought that resembled: "Del Taco. Not Fresh."?
(Ke) Subtle truth in advertising. I prefer "Unfucking Befreshable" myself but what do I know?
(Kr) There should be job loss at the other end of this.
Look at Taco Bell. Not even feigning nutrition. I appreciate that.
(Ke) That's not "wake up at 6 AM and attack the day" Dew, that's "stay up until 4 AM smoking pot and playing vids then run to Taco Bell for an AM Crunchwrap" Dew.
(Kr) "How can we make Mountain Dew even more terrible? Add orange juice!" Kudos, T.B.